Jonathan Guennoc

Minimalist, entrepreneur, blogger and digital transformer, I thrive for the better.

Minimalism is what defines me first. It guides my personal and professional initiatives for a few years now. I strongly believe in possessing less to possess better, in living simpler to live happier. It is a way of living which I aim at sharing to the large extent. Minimalism is thus the root of the projects I work on and I work for. For the better.


Developing my own initiatives to live smarter.

In the past 10 years I have been driven by the dream to build projects that would make our lives better. With (several) failures and (few) successes as an entrepreneur, I have been with Kab'inn a pioneer in the development of the tiny housing market in Europe. Bringing this initiative to a next level, I will soon launch Shoji, to promote minimalist, ecological and mobile housing to the X and Y generations.


Writing and sharing to develop minimalism in France.

Implementing new ideas and willing to change the way we live requires to talk about it, to share experiences, to promote initiatives, to provide with guidelines to contribute for the better altogether. This is the aim of avoir-être, my blog dedicated to minimalism in France.


Providing consulting services to digitalize experiences.

Digitalizing products and services has been at the core of my career for 12 years. I am passionate about innovation that aim at simplifying and optimizing customer and user experiences. I am available to join as a Project Manager or Consultant any digital transformation opportunity that aims for the better.

To discuss it further

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